Marketing Blog In the spotlight | 3 min read

StoryChief Success Stories: How Bloovi.be saves up to 6 hours per article and how they reach more people

👉 About Bloovi

Bloovi is an online publisher about all things digital. We sat down with Alexander Bouckaert and Lara Deraes, the magic content duo who serves engaging articles daily to their large audience hungry for marketing knowledge and digital trends.

Old situation

They publish 3 to 4 articles per day. Considering that, you can't help not to ask how do they manage? First and foremost, they rely on trusted network of experts in digital marketing. Professional network of freelancers, copywriters, and online marketers contribute to the Bloovi community and help each other by sharing valuable insights.

Content Managers and editors spent 80% of their time in a very inefficient way, because they didn't have a centralized collaboration and distribution flow in place and they had to work directly in a technical backend of their website

However, all that content material from many writers, still needs to be corrected, fine-tuned and shared on all Bloovi channels.

Considering the creation process includes collaboration, approval flows, and sharing content multi-channel, every article took about 6h to write and distribute across 15 digital channels.

Lara and Alexander had to look for a solution that would help them solving their issues with time and content management.

Alexander Bloovi
Alexander is a Content Manager at Bloovi

How StoryChief helps them

Want to calculate your own ROI? We made a simulation of the return on investment you'll get if you use StoryChief.

"The tool saves us 8 hours of time on collaboration and multichannel publishing. Different authors, guest writers or freelancers can get access to an article to add, write or adapt content. Small technological interventions can make a great deal of difference."
Lara deraes Bloovi
Lara is a Content Writer at Bloovi

Final words

Bloovi finally waved 'goodbye' to copy-pasting and sharing articles manually on every channel they own. Now with StoryChief they collaborate better, give and get feedback faster, approve as-they-go, all while keeping a centralized view in their content calendar. Considering StoryChief allows unlimited number of users, Bloovi's network of freelancer writers can easily get access to any article to write or adapt content.

"It's so impressive to see how fast the tool is growing. When I contact one of the team members to suggest some new features of changes to the existing ones, I don't even get the chance to finish my request or a solution pops up. Nothing is ever too much to ask and I can count on their support every day."

StoryChief as a product evolved so much since the first time Bloovi discovered us. Listening to the needs of our potential clients and solving the issues of our existing users is our daily mantra. It makes us happy to see YOU happy! 😇

We asked Alexander to share his final thought about StoryChief and what is the main reason behind this success story...

"The main strength of StoryChief? It's an all-in-one publishing tool with an intuitive design that makes it easy to manage our content flow. According to me, this ease of use is the greatest asset of StoryChief. Also, the fact that the StoryChief team understands the importance of an ongoing optimization strategy is important to us."

What others say?

Compagnon Magazine by Neckermann / Thomas Cook

200 articles / months, team of 10 creatives + freelancers

Compagnon Magazine by Neckermann / Thomas Cook

StoryChief results

Costs to get to our audience dropped by 14%
Costs to let people come to our website are reduced by half
Click-through rate increased by 50%
3h of time saved so we can create better content

Amély Mondy, Marketing Manager @Thomas Cook / Neckermann

Curious to know more? Ready to collaborate better and distribute faster?

Check out more info here!

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