Knowledge | 5 min read

5 questions to ask when choosing between WordPress vs Story Chief

Before we dive into the WordPress vs Story Chief debate, we should be clear that we're talking about WordPress.com (and not .org).

Now. let's talk a little bit about numbers.

According to HubSpot's State of Inbound 2018 report, a whopping 61% of marketers struggle with generating traffic and leads.

Choosing Wordpress and Story Chief for Content Marketing
HubSpot Research: State of Inbound

But here's a ray of sunshine to start off this blog:

Fact: 90% of search engine users haven’t made up their mind about a brand before starting their search. (Source: Status Labs, 2018)

That's great news!

You have every opportunity to add value through your content marketing (written text, images, videos), while also building your brand's online presence and domain authority.

What's important to know is that you still have a choice as to where you do it.

Wordpress versus Story Chief
WordPress vs Story Chief

If that's not enough, then you can further make up your mind by asking these 5 questions as criteria:

  1. How easy will it be to set up my blog?
  2. What kind of Editor will I be working in?
  3. Can I have my own custom domain?
  4. Will my site be search engine optimized?
  5. What else can I get help with?

Wordpress vs Story Chief

Fact: 55% of marketers say blog content creation is their top inbound marketing priority. (Source: HubSpot, 2018)

But content marketing isn't just about “blogging," no—it’s way bigger than that at this point. That's why Story Chief offers a Content Writing Checklist to everyone for free.

Tumblr, for example (which we have nothing against), is something we'd recommend for hobby blogging or online journaling. We would not, however, suggest it for any long-form SEO-driven content.

If you're a serious business owner, regardless of the size of your business, then it's high time you know what both WordPress and Story Chief have to offer.

1. How easy will it be to set up my blog?

Both WordPress and Story Chief are "dummy-proof" can be yours for free in just a few clicks.

With Story Chief, the blog is automatically activated once you've registered.

You can then go ahead and customize your branding and hero image, and get all your categories and channels configured with just a few keystrokes and mouse clicks. There's no coding, and no technical installation required.

"I repeat, there is no technical installation required with Story Chief."

There is, however, a PUBLIC Rest API that you more tech-savvy are more than welcome to dive into.

2. What kind of Editor will I be working in?

Ahhh...the importance of the almighty Editor.

WordPress was originally created back in 2003, for bloggers of all level— from beginners to veterans. Its interface was hailed as incredibly easy to use (which it was at the time) with basic features you could upgrade to more advanced features.

There's a reason "WordPress" gets Googled millions of times a month. Yes, millions.

Story Chief launched in 2016, and it was made for writers by writers—making it de facto one of the cleanest and distraction-free Editors to use. There are no strings of menus and complex navigations but just a clean canvas for the creative process to flow.

Story Chief Editor
Made for writers by writers

The Story Chief Editor was designed to get those creative juices flowing.

3. Can I have my own custom domain?

To custom domain or not to custom domain? Hopefully, Shakespeare isn't rolling over in his grave...

Well. Both WordPress and Story Chief make it easy for you to give your blog a custom domain.

Does your blog have to have a custom domain? No.

Should your blog have a custom domain? Yes.

There do exist decent blogs out there that don't use custom domains, but "decent" won't really cut it long-term.

4. Will my site be search engine optimized?

Fact: 70-80% of search engine users are only focusing on the organic results. (Source: MarTech, 2018)

This means that your organic SEO ranking means more than paid ads that pop up on search engine pages.

That's more great news!

You don't have to spend extra money on advertisements if you adopt SEO best practices.

On the WordPress platform you'll be relying on plugins and your ability to install them. Though it's not an impossible technical task by any means, it will require you to be continuously hands-on in your technical set up.

Built-in SEO Tool inside Story Chief

The Story Chief SEO Tool, which launched and ranked as the #1 SEO Tool on Product Hunt, is already built in.

So there's no tech setup required for your search engine optimization.

Whether it's on-page SEO or readability, organic search result page rankings, or duplicate content issues you need solved, Story Chief is on it.

5. What else can I get help with?

If you go with WordPress then you'll be joining about 30% of internet users who have a website or blog, and using more plugins in one lifetime than is necessary.

Are you a follower or a leader?

If you consider yourself that latter, then you'll join the global community of content creators using Story Chief if you want help with:

🤝 better collaboration on rich articles

🌱 seeding your stories multichannel in seconds

🔥 measure their impact

In addition, you can:

✔️ Add lead capture forms right inside your stories

👥 Trigger Ambassadors to re-share content

👩‍💻 Send out press releases to your journalist friends

🚀 Plan content in the Content Calendar

In conclusion: WordPress versus Story Chief

WordPress and Story Chief are two of the most beginner-friendly solutions out there today.

Despite the use of the word "versus," there's no actual war going on.

Tip of the iceberg,,,
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