Ain't no party like a UTM party cause UTMs don't stop!
At Story Chief, we say the more the merrier.
That's why we've added the Urchin Tracking Module (UTM) into the mix.
In addition to our suite of solutions to measure behaviors of your site's visitors; i.e., click, views and reads, and time spent in articles, now it's possible to use UTMs for Google Analytics and tracking.
Refresher on UTM parameters
UTM parameters, or UTM tags, are simply customized URLs used primarily as a Google Analytics tracking tool.
The URLs identify the flow of traffic to your story, capturing vital information as to where your visitors are coming from (e.g., social network, newsletter, email).
Story Chief provides the following UTM codes you can use to customize your URL parameters for your published content:
- UTM Source
- UTM Medium
- UTM Campaign
UTM Management via Story Chief
Once you ENABLE UTM Tracking for each "sharing channel" via your dashboard's Channel Configuration, you're ready to customize your UTM parameters list:
UTM Source: Required. This UTM code specifies where exactly your traffic is coming from. This field is populated for you automatically, but you can customize it according to your needs.
UTM Medium: Optional. This UTM url specifies how your traffic is coming to you.
UTM Campaign: Optional. This UTM link indicates the description you and your team uses for the purpose of Google Analytics campaign tracking.
Story Chief then acts as your UTM link creator and you're well on your way to tracking your UTM variables through your Google Analytics (or Adobe Analytics or Kissmetrics et al.).
Now, could you create all these UTMs manually using the Google Analytics URL Builder?
Do you really want to or even have the time to?
If the answer is no, then the solution is Story Chief.