written by
Dayana Mayfield

7 Top Chrome Extensions That Content Marketers Need to Try

Knowledge 7 min read, February 21, 2020

Looking for the top Chrome extensions for content marketers? We've got you covered with the extensions that will boost your productivity and results.

From app organization to SEO optimization to social media spying, these extensions will help create better content with just a few quick clicks.

  1. Workona
  2. SEO for Google Docs by StoryChief
  3. Nimbus Screenshot & Screen Video Recorder
  4. Loom - Video Recorder: Screen, Webcam and Mic
  5. Grammarly for Chrome
  6. Sniply: Drive Conversion Through Content
  7. BuzzSumo

Ready to see some cool tricks? Let's check these guys out.

1. Workona

Add to Chrome

Chrome Extension Workona

What it does

This is definitely one of our top Chrome extensions! Workona is sort of like a better desktop screen, but for your Chrome browser. You can create different workspaces for projects so that you can find everything you need in one place.

Workona lets you make docks in the workspaces with all of your favorite web apps, and the search bar works for everything you use: your Google Drive, Slack, recent searches, Facebook, etc.

Essentially, Workona is where you organize and find all of the work you do inside of different sites and web apps in Chrome.

Why you need it

Ready for life-changing productivity? How often do you spend time looking for what you're working on instead of actually working on it?

With Workona, you can find things much faster. Now you have a master search bar that houses everything you need.

The workspaces let you group the different apps, resources, and documents that you use for any particular project or area of your work.

As a content marketer, you could have one workspace for each of the different channels you manage.

2. SEO for Google Docs by StoryChief

Add to Chrome

Chrome Extension SEO for Google Docs by StoryChief

What it does

The StoryChief extension helps you SEO optimize your blog posts when working inside of Google Docs. There's no need to copy and paste the content into some other tool to do an SEO scan.

Here's how it works:

  • Type your focus keyword
  • Get SEO suggestions based on your focus keyword
  • Get readability suggestions to help you make your content easier to read and understand

There are tons of different SEO suggestions offered including keyphrase density, title length, content length, keyphrase usage in subheadings, and amount of external links.

The readability sections help you gauge whether the difficulty level is right for your audience and make adjustments to sentence length, paragraph length, and sentence structure.

Why you need it

While we did publish a popular blog post about why it's time for content teams to stop using Google Docs, we know that a lot of people absolutely love it, and we don't want them in the dark when it comes to SEO. So we fixed that!

If you write SEO content inside of Google Docs, then the extension can give you the optimization advice you need before you move on to the next phase of your content process.

By then, any SEO edits might get forgotten. Might as well optimize it right away!

3. Nimbus Screenshot & Screen Video Recorder

Add to Chrome

Chrome Extension Nimbus

What it does

The Nimbus Screenshot & Screen Video Recorder should definitely be one of your top Chrome extensions because it's lightyears better than just taking a screenshot with your computer. There are a lot of things you can do with Nimbus:

  • Screenshot the entire screen
  • Screenshot a selection
  • Take a Screenshot and then scroll (to get a longer image, such as an entire email without piecing it together later)
  • Video screenshot

On their paid plan (which is just $4.99 per month), you can convert your screenshot videos into gifs, giving you tons of opportunities to make more engaging content.

Why you need it

You're busy. With Nimbus, you don't have to edit screenshots after you take them. You can select or scroll to get the exact image you want on the first try.

Plus, it's the fastest and easiest way to record screen videos, whether you need to edit them, clip them, or turn them into gifs.

4. Loom - Video Recorder: Screen, Webcam and Mic

Add to Chrome

Chrome Extension Loom

What it does

Surely you've heard of Loom by now? But are you using it to the fullest? Most content and product teams use Loom to share feedback and assignments with each other remotely.

For complex design work, it really helps to have a quick video walkthrough in addition to a written content brief. And that's great, however, there's a lot on the content side that you can do with Loom:

  • Create instructional videos to upload to YouTube and embed in your blogs
  • Create quick videos to add a personal feel to marketing emails
  • Make one-minute videos for Facebook or Twitter

Why you need it

With content, anything that you can do to speed up creation is a win. With Loom, you just click the button at the top and you can make screen recorded videos with that infamous friendly little circle with your face in it.

It's so much faster (and looks nicer) than recording a Zoom room with you as the only attendee.

5. Grammarly for Chrome

Add to Chrome

Chrome Extension Grammarly

What it does

Grammarly has created one of the top Chrome extensions. It helps you write better nearly anywhere you find yourself writing online. Because it integrates with Chrome, it works in your web browser whenever you're writing. It works inside of Twitter, LinkedIn, Gmail, Google Docs, and yes...StoryChief!

The main ways that Grammarly can help you improve your writing are:

  • Spelling, punctuation, grammar
  • Reduce passive voice usage
  • Improve concision
  • Improve clarity
  • Fix wordy or lengthy sentences
  • Detect tone to be sure it's what you want

You can also upgrade to the Premium version to get more advanced writing suggestions such as word choice and to catch instances of potential plagiarism.

Why you need it

Many online tools will help you catch spelling errors, but that's about it. Even worse, they're not reliable. Have you ever had Google Docs let your spelling errors slide? I have.

The best thing about Grammarly is that it follows you everywhere you write online. You might not be thinking about checking grammar ordinarily. You might not remember to copy and paste your text in something like the Hemingway Editor.

With Grammarly you just have to click the button at the top of your extension and you're good to go.

The top reason to use it is that most text editors don't catch the wordy, unclear sentences we're all guilty of.

6. Sniply: Drive Conversion Through Content

Add to Chrome

What it does

With Sniply, you can add a small message at the bottom of any web page you want to share.

Here's what you can add in your snip:

  • Your photo
  • You name or business name
  • A short message
  • A CTA

You add this to the bottom of any web page you want to share so that even if you're sharing content from another company, the reader can still navigate back to your site to learn more about what you do.

You can edit the message, CTA, and URL destination for every snip you create, so you can make different ones for different pages.

Why you need it

Content curation is a smart strategy for content and social media marketers. We don't have time to create all of the content that we need to serve our audiences. That's why we curate the industry's best content.

As one of the top Chrome extensions, Sniply lets you drive content back to your website or landing page even when you share links that aren't yours.

The pathway would look like this...

You find the perfect post on Twitter --> You add a Snip to it --> You share your Snip short URL on Twitter and your email newsletter --> Readers can navigate back to your site or take action after reading what you shared

7. BuzzSumo

Add to Chrome

What it does

The BuzzSumo Chrome extension gives you an easy way to see how many shares and backlinks a piece of content has. This is helpful for a few reasons:

  • Gauge the popularity of content that you're considering taking inspiration
  • Analyze current content trends in your industry
  • Quickly assess your current and past content

Why you need it

If you want to identify your top-performing content in terms of social media shares and backlinks, then you'll need to use a more robust social media scheduling software or SEO software for that.

BuzzSumo is perfect for a quick peek into the popularity and efficacy of any content you find on the web. It gives you an instant feel for the importance of a piece of content or subject matter.

Streamline your content creation & promotion

The top Chrome extensions for content marketers are all about working smarter not harder.

That's what we live for at StoryChief. With StoryChief, you can collaborate on content and publish faster. Now, with our upcoming social media management features, you can promote your evergreen content with ease.

Learn more and sign up.

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